Brief Market Analysis Guidance

Brief Market and Demand Analysis – Sample Process

[A PDF version of this descriptive process may be downloaded here.]

The process below was developed to facilitate a general and consistent presentation of market demand for new degrees. Information presented includes labor market, institutional competition, and current degree production. The information may be included in degree proposals but should not supersede campus-specific analyses where those may be more appropriate for their specific details.

The basic format is in three parts:

• Identification
  1. Name
  2. CIP Code (from Andrea’s analysis of the early program plans)
  3. Occupation Code (mapped through O*NET CIP/SOCC crosswalk)
  4. Campus
  5. Mode of delivery
• Outlook (national and state)
  1. General growth outlook
  2. Average salary
  3. Projected growth
• Competition (national and state)
  1. Institutions offering the program (CIP Code based)
  2. Number of degree completions (from the most recent public release of the IPEDS Completions data). Spreadsheet with pivot table lookup is available through the internal resources, below.

Source material and links:

• CIP Code Lookup: https://nces.ed.gov/ipeds/cipcode/
  (This is particularly useful for zeroing in on programs in the College Navigator, below.)
• CIP/SOCC crosswalk: https://www.onetonline.org/
• Occupational Outlook (enter SOCC code from Crosswalk into search): https://www.onetonline.org/
  • Consider including detail from additional sources such as Lightcast Labor Market Insights, if available. This may include region-specific information as well as enrollment demand information.
• Competition – National (NCES College Navigator): https://nces.ed.gov/collegenavigator/
• Competition – State (in addition to the College Navigator)
  1. IU Academic Program Inventory
     (https://tableau.bi.iu.edu/t/prd/views/uirr_api/ReadMe?%3Aembed=y&%3AshowShareOptions=true&%3Adisplay_count=no&%3AshowVizHome=no)
  2. ICHE Academic Program Inventory
     1. Academic Program Inventory public view from TransferIN.net:
        https://transferin.net/transfer-resources/transfer-databases/academic-program-inventory/
     2. CHEDSS (requires CHEDSS access)
        (https://chedss.che.in.gov/tools/apisearch.aspx)

         

IU-Internal Documents and Resources

The following files and resources are also available for download and use from our SharePoint folder. (IU login required)

Please click here to access the SharePoint folder. content and files will be periodically updated as new resources come available.

• Sample template for presenting the brief market and demand analysis
• A Sample report on a completed brief analysis
• Completions data from the Integrated Postsecondary Education Data System (IPEDS). This Excel workbook allows a quick pivot table retrieval of degree completion numbers by CIP Code, Degree Level, State, and Institutional Sector. New data files will be added as final survey data is released from IPEDS.)

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